Who We Are
Rural Electric Supply Cooperative (RESCO) is a member-owned not-for-profit electrical wholesaling business. Our members and customers are Rural Electric Cooperatives, Municipal Electric Utilities and Investor Owned Utilities in the upper Midwest extending from Michigan to Montana. We assist our member/customers with the procurement of their distribution and transmission electrical material supply needs at very low and competitive prices.
First incorporated in 1936 as Wisconsin Electric Cooperative (WEC), we became Rural Electric Supply Cooperative (RESCO) in 1972 to reflect an expansion into multiple states and our more active role as an electrical distributor.
Today, RESCO is one of the largest full-line distributors of high voltage electrical products in the Midwest; supplying power cable, transformers and utility pole hardware plus high-tech systems and equipment. We provide dependable service and an assured source of reasonably priced, quality materials to all electric utility customers. Our six fully-stocked, strategically located warehouses exceed 100,000 square feet of inventory storage space and can ship products 24/7, promptly responding to any emergency.
Our experienced management team and knowledgeable professional sales staff help customers solve distribution and transmission issues quickly to keep power flowing throughout the region. Plus, RESCO offers the added “ value of ownership” benefit whereby excess margins are returned to our members in the form of patronage refunds.
Cooperative Buying Power, Stable Inventory, Next-Day Shipping
As RESCO’ s many satisfied members and other customers have realized, there are numerous “ strength in numbers” benefits to purchasing electrical material supplies from RESCO. More than just a professional business relationship, we offer a cost-effective and dependable partnership that ensures each organization receives the best overall value on its electrical distribution and transmission material needs.
RESCO’ s charter membership in the Electrical Utility Distributors Association (EUDA), gives us more than $1.0 billion in cooperative clout to negotiate with reliable manufacturers who provide quality materials at reasonable prices and deliver on time. Our sophisticated computerized material forecasting and inventory control programs ensure that our warehouses stay fully stocked and that items are easily accessed. Next-day shipping is standard for in-stock items.
RESCO’ s extensive inventory listed both online and in our almost 400-page catalog, includes all required materials for constructing, operating, and maintaining transmission and distribution systems.
Top Rated Customer Support
RESCO’ s members and customers regularly give us top marks for service and support. Our highly trained, technically astute team works closely with each customer to solve the most complex power problems in themost efficient and cost effective manner possible.
RESCO assigns each customer a specific outside account manager and in-house customer service representative who work as a team to ensure personal, efficient service. RESCO’ s outside account managers are strategically located throughout their trade area, allowing us to get to know each customer’ s individual needs and to respond quickly when problems occur. Our in-house customer service sales team has a thorough knowledge of products and application so we can provide hard-to-find parts quickly and provide an accurate overview of which products work best under various conditions.
Cooperative Emergency Responsiveness
When storms strike and lines go down, our members/customers count on RESCO to swing into action right along with them. Our emergency-mode plan includes:
- Strategically located RESCO Storm Response trailers are fully furnished with dedicated inventory our customers would need in a storm situation. RESCO’s Storm Response trailers can be delivered within a few hours after a storm strikes so that our members/customers can quickly restore power.
- Storm-stock reserve arrangements with our primary manufacturer partners so sudden spikes in orders don’ t overload the system.
- Access to more than $100 million of in-stock inventory and special delivery arrangements with manufacturers and our EUDA membership.
- 24-hour on-call shipping arrangements in place at all warehouses.
- Inside sales team available during emergencies to answer questions, make connections, and provide the extra support needed to restore operations quickly.
Extra Value, Extra Savings
Value is more than a number on a price tag. At RESCO, we put our industry knowledge to work for members in a myriad of ways to help them keep their equipment costs down.
RESCO’ s ordering software connects with manufacturers, allowing customers to lock in prices and materials when orders are placed and reducing lead-time requirements, which in turn reduces carrying costs. Members can order full or partial truckload quantities for greater flexibility, and we offer work order packaging, on-site material trailers, information technology support, product standardization, material kitting and tool repair.
Plus, RESCO’ s non-profit business model requires excess margins be returned to our members in the form of patronage refunds. When RESCO saves, our members save.